VEGAMOUR
Wrote and edited marketing campaigns for all new Vegamour products, including taglines, emails, homepage banners, paid ads, product descriptions, and landing pages.
From concept through execution, produced copy across all channels, collaborating with a robust team of designers, creative directors, coordinators and project managers.
Tested subject lines in order to increase open rates by creating aggressive, punchy subject lines and incorporating emojis, as needed.
Goal? Create a campaign tagline that illustrates the unique growth properties of Vegamour’s newly launched shampoo and conditioner.
I created the “Where Clean Meets Growth” tagline and repurposed it across all channels.